A STEEPLE Analysis of Countdown Supermarket Essay

The purpose of this essay is to develop a STEEPLE analysis and 10-year outlook for Countdown Supermarket [hereunto referred to as Countdown], a leading supermarket in New Zealand, which is owned by Progressive Enterprise Ltd and is a subsidiary of the Australian company, Woolworths Limited; which in the last two years have won the best retail store award. This has portrayed Countdown to be a more confident, reliable, motivated and responsible supermarket. The STEEPLE analysis will be used as a tool to determine and identify the internal and external factors that may be affecting Countdowns Greerton store. The STEEPLE (Social, Technological, Economic, Environmental, Political, Legal, and Ethical) analysis is a method used by companies such†¦show more content†¦One of the main ways that Countdown is affected by environmental issues is the packaging used on product (Countdown branded food such as ‘select’ brand or ‘homebrand’). The wrappers usually used for product wrapped by Countdown are plastic in origin. This is an environmental issue regarding Countdown, as the plastic they use to wrap their product is not recyclable, and is not biodegradable. This means that Countdown is having a huge negative impact on the environment. This is because for every Countdown product that is sold to the customer, the packaging is thrown away and cannot be recycled or biodegradable. This means society has no way other than to burn Countdowns packaging waste. This type of waste disposal will also create a negative impact on the environment as it will be burnt and then the waste emissions will go into the atmosphere increasing global warming further. This means that Countdowns packaging is having a negative impact on the environment. This STEEPLE factor could also be significant to Countdown, and affect it over the next 10 years as it could directly affect their ability to achieve the aim/objective of being a self-branded marketing leader. This is because Countdown will have to change their packaging in order to decrease their impact on their environment. This aim could be affected as customers have brand awareness of Countdown. This means that if